Virgil’s Root Beer Rebrand 

For this project, we were challenged to redesign the packaging for popular non alcoholic beverages. I rebranded Virgil’s Root Beer. In my rebrand, I wanted to shift the demographic for Virgil’s to more middle aged and wealthier consumers. To do this I kept a classic feel that didn’t use the aged iconography that other root beer brands used, updated the logotype with some new lettering, and changed the product from a cheap soda to a satisfying beverage with no sugar, no caffeine, and no high fructose corn syrup.